Achieve Your Business Goals with SPA
Module #1: Foundations of Beauty Business (Duration 3 hours)
Introduction to Entrepreneurship in the Beauty Industry
Choosing a Business Model: Booth Rental, Suite Ownership, Salon Ownership
Licensing, Legal Set up & Insurance Requirements
Goal Setting & Business Planning
Module #2: Financial Literacy & Budgeting (Duration: 3 hours)
Understanding Business Finances
Pricing Strategies for Profitability
Budgeting, Forecasting & Managing Cash Flow
Taxes & Record Keeping Basics
Module #3: Branding Your Beauty Business (Duration: 3 hours)
Creating a Brand Identity
Building a Brand Story
Visual Branding: Logos, Colors, Style Guide
Module #4: Marketing & Social Media Strategy (Duration: 3 hours)
Creating a Marketing Plan
Leverage Instagram, TikTok Facebook
Content Creation for Engagement
Attracting and Retaining Ideal Clients
Module #5: Client Experience & Retention (Duration: 2 hours)
Customer Service Best Practices
Communication, Booking & Follow Up
Building Loyalty Programs
Managing Online Reviews & Referrals
Module #6: Retail Sells & Upselling (Duration: 2 hours)
Introductions to Retail Strategy
Choosing & Managing Inventory
Retail Display & Merchandising Tips
Selling Without Being Salesy
Module #7: Salon & Team Management (Duration: 3 hours)
Building a Team: Hiring & Training
Compensation Models (Booth, Commission, Hybrid)
Creating a Positive Salon Culture
Employee Handbooks & Policy Creation
Module #8: Technology & Tools for Beauty Pros (Duration: 2hours)
Booking & CRM Software
Automation Tools for Marketing & Scheduling
Using AI & Analytics to Grow Your Business
Electives (Choose 4) Each elective: 1.5 hours
Selling Digital Products & online Courses
Creating an Online Store for Products or Merchandise